New Website Lab Report: Benchmarks
The new website I just launched — this is an interior page, with Earth Day lesson plans — has two days’ worth of analytics now. The first day it had five visits and the second day it had seven, for a...
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When I first started doing online marketing, it was an in-house job. I worked for a company that had a website that did nothing for us. All the other people we knew in our field also had websites that...
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It’s been a month since FreshPlans went live. Comparing the first fortnight and the second, we see that overall traffic is up by 68% and pageviews are up by 82%, so we’re seeing a nice steady increase...
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Lab report
The Haden team, with the able assistance of our colleagues Jay and Shan, launched an educational website on April 18th. While we certainly intend that this website should be a useful resource for...
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Lab Report: Affiliate Marketing
Our educational website is not merely full of teacher resources, it’s also providing a good education for us. Since we’re using it to test hypotheses about SEO and online marketing, we’re getting...
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Lab Report: Getting More Aggressive with Ads
We’ve made a website for experimental purposes. We’re taking steps one by one that we would, for a client, take all at once, so we can see the effects of what we’re doing. The base of the experiment is...
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Lab Report: Adding Social Media
It’s been three months since we launched FreshPlans, our laboratory site. We’ve been taking one SEO/SEM step a week there, to see how much difference each step makes. Normally, when we work on a site...
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Lab Report: A Six Month Old Website
Our company lab site is now six months old. This is long enough to get a sense of how a website is doing, and to decide whether to make changes in your approach. Follow along with me, if your site is...
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Lab Report: Ordinary Time
The Christian liturgical calendar has special times like Christmas and Easter, but it also has what’s known as “ordinary time,” when nothing special is happening. This seems like a useful concept for...
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Lab Report: Long Tail Keyword Rankings
Your website has some basic keywords you should always have in mind. The websites I’m working on today have primary keywords including “kids’ music,” “used furniture,” “Fayetteville apartment rentals,”...
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